Visual communicator · lead brand & web designer · problem solver — fueled by insane amounts of coffee

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Making ideas behave since 2001.

Ideas that are easier to understand, harder to ignore, and a whole lot more fun to experience. Branding, websites, visual design, and the occasional thing nobody asked for but everybody remembers.

25+ years

of design, in-house and at agencies, helping businesses communicate visually.

200+ brands

from non-profits to Fortune 500 companies. Range, not portfolio fluff.

1 obsession

craft. The kind that means kerning at midnight and a font-license invoice you have to defend.

The ROlodex
I care about what design does,
not just what it looks like.

Good design should make things easier to understand and harder to ignore. Through story, experience, and systems, people move naturally from curiosity to action.

Systems Thinking

The Framework That Changed the Workflow

A template is easy. Building one an entire agency can rely on is another story. The original framework slowed production and hindered growth. The rebuild transformed it into a scalable engine built for speed and flexibility, cutting production time in half for websites based off of it.

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I'm also...

Bright

Smart enough to know the first idea is rarely the right one. The good stuff usually shows up around idea five, seven, or somewhere after another cup of coffee.

Inspired

Twenty-five years in, the curiosity is louder than the experience. New tools. New ideas. Old principles.

Skilled

Not because I do everything. Because I know how all the pieces fit together.